User Experience Design & Research

Commemorating an institutional milestone

Rockefeller Brothers Fund Timeline


Founded in 1940, the Rockefeller Brothers Fund marked its 75th anniversary at the end of 2015 with the launch of a historical timeline. I managed the project from research and conception in 2013 to launch in November 2015. The timeline presents a thorough history of the Fund’s 75 years of grantmaking in an interactive, mobile-responsive, and intuitive platform.

Key team members included our longtime designer at On Design, Inc., his Drupal developer, our web developers at Message Agency, a research consultant from the Rockefeller Archive Center, and our communications assistant. Our leadership also played a central role in its development. Managing such a diffuse team posed unique challenges; for example, late in the project development, we learned it was impractical to integrate the timeline within our new website’s CMS because of the different ways in which each developer works in Drupal. Thus, it sits on its own server, with a header that simulates the main navigation of our website.